At the Truck Stop: Auto-transport driver is building brand with enthusiasm, kindness

Many drivers work hard to project a professional image, but there aren’t many who have a brand. Jacinda Duran, the Women In Trucking February 2020 Member of the Month, is acutely aware of hers. She takes her mission of inspiration, encouragement and motivation seriously, regularly posting her thoughts and activities for thousands of followers on multiple social-media platforms under the name “Jacinda Lady Truck’n.” She maintains her own website at and is registered as her own Limited Liability Corporation in Arizona.
“I have this special gift of connecting with…


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