You won’t find a worse, more ill-fated, poorly conceived, poorly executed, illogical, and above all, costly marketing campaign.
The promotion will sound like fiction — that’s how bad it was.
This is the short version:
Insert The Hoover Company.
They sell household appliances, including washers, dryers, and vacuums.
Through the 1960s and 1970s, they were the dominant brand in the world. As the 1980s arrived, competitors began to eat away at their market share.
Executives at Hoover began to panic. Around this time, they were approached by a travel agency, JSI Travel, who suggested they do a promotion that would surely skyrocket sales.
The promotion: Buy a vacuum cleaner or washing machine worth at least £100 (~$240 today’s dollars) and you get two free plane tickets to Europe or America.
Sounds ridiculous, right?