The Semitruck Market Is Heating Up Thanks to the New Tesla

One of my favorite quotes comes from internationally renowned author and management consultant Oren Harari: “The electric light did not come from the continuous improvement of candles.”

Harari’s quote has some parallels with the evolution of internal combustion engine (ICE) cars to electric vehicles.

EVs don’t just use battery power instead of gas. The way their engines operate is completely different.

And the manufacturers creating these next-generation vehicles are revolutionizing the semitruck market.

Dirty, Money-Sucking Engines

ICE vehicles physically ignite fuel to create repeated explosions. The explosions force pistons to turn a crankshaft. Power is then routed through a mechanical transmission that moves the vehicle.

The downsides to these engines are…


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